SASHA Appoints International Image Industry Legend Tom Tramborg in the Fight for Digital Rights
Award-winning Danish tech startup Sasha has appointed Tom Tramborg, one of the global image industry's most experienced leaders, as Global Director for Media and Publishing. The appointment marks a strategic breakthrough for the company as it accelerates growth across the global media and publishing sector.
SASHA has developed a world-patented Digital DNA technology that enables proof of original image ownership and tracks unauthorised sharing — even when images have been manipulated or screenshotted. The company has been named one of Europe's most innovative startups by The Europas Top 100 and recently won a World Summit Award in the Inclusion & Empowerment category.
Tom Tramborg brings over 30 years of experience from the international image industry. He co-founded and led The Mega Agency as CEO, established Getty Images' Nordic business as Senior Director, and headed Aller Media's image agency All Over Press International across Scandinavia.
"I have spent my entire career understanding the value of visual content and the rights that come with it. Sasha solves a problem the media industry and photographers have been calling for decades: control over their own images. This is a technology I wish had existed when I was leading major image agencies." - Tom Tramborg, Global Director for Media and Publishing, Sasha
In his new role, Tom Tramborg will lead Sasha's efforts across media companies, publishers, and image agencies worldwide bridging the gap between advanced technology and the people and businesses that need it most.
Sasha is already in the market. With ongoing test collaborations across several organisations and growing demand for its unique image protection technology, the company is now accelerating its international growth.
"Tom is exactly the profile we have been looking for to advance our mission and to give image owners their rights back and hold people accountable for leaked images, while creating a commercial opportunity to determine who can use an image by 'asking' what it may be used for. He knows the media industry from the inside as a leader, as a business developer, and as someone who has seen first-hand what it costs when image rights are not respected. His network and experience will significantly accelerate our growth in the global media and publishing market." - Thomas Eriksson, Founder & CEO, Sasha
About SASHA- Safe Share
Sasha is a Danish tech startup based in Odense that has developed a world-patented AI-driven image protection technology. The technology enables proof of ownership and tracking of misuse of digital images. Sasha has been recognised by The Europas Top 100 as one of Europe's most innovative startups and has presented its technology at Web Summit Lisbon and at the EU Presidency meeting for all EU digitalisation ministers and Commissioner Henna Virkkunen.
About Tom Tramborg
Tom Tramborg is one of Scandinavia's most experienced leaders in the global image industry, having served as CEO of The Mega Agency, Senior Director for Getty Images Nordics, and Director of All Over Press International under Aller Media.
For more information, exclusive details, interviews, or a demo, please contact our Head of Public Affairs & Media at: lottethor@sasha.eu
